Kick Off Your Loyalty Program, Pocket the Benefits
At RewardPocket, we provide our clients with an innovative customer loyalty app that offers a unique and exciting way to engage and retain customers.
Unlike traditional loyalty programs that require members to carry physical cards, RewardPocket operates entirely through mobile devices. The hassle-free nature of our platform not only eliminates any potential barriers to participation but also streamlines the entire process.
With RewardPocket, you can expect increased customer retention rates, higher brand affinity, and ultimately improved profitability.
How to Do It Right: Turn Your Customers into Superfans
Once your brand-new loyalty program is all set and ready to go, it’s time to spread the word far and wide!
Remember, successfully promoting your loyalty program requires a multi-channel approach that combines online and offline strategies tailored to reach different audiences effectively.
1. QR Code Displays
Display signage with your QR code at strategic spots within your physical establishment promoting your loyalty program and its exclusive perks.
This will grab the attention of customers and encourage them to join. Place these signs at checkout counters, and in high-traffic areas where customers are likely to see them.
With just a simple scan, your customers can easily sign up, and start earning points right away. (No app download required!)
- Accessible to Everyone. People nowadays carry their smartphones everywhere with them, making QR codes accessible to everyone.
- Quick & Easy To Scan. They offer a seamless experience—no more typing long URLs or searching for the website.
- Eye-catching, Promotes Engagement. They are immediately recognizable and encourage customer engagement.
- Versatile Areas of Application. From in-store displays to printed materials, QR codes can be placed at every customer touchpoint. Examples: Table tents, posters, banners, digital screens, flyers, packaging, brochures, business cards, etc.
2. Email & SMS Campaigns
One of the most valuable resources at your disposal is your existing customers. Having already shown interest in your brand, they are more likely to engage with any new offerings—like a loyalty program.
If you already have a list of customer emails and phone numbers, you can reach out directly to these customers and share all the exciting benefits and rewards waiting for them upon joining your program!
- Emails: Use compelling subject lines and well-designed templates that grab attention from the moment they open their inbox.
- SMS: Utilize short but concise messages that will spark interest.
- Don’t forget to provide a link or QR code for easy sign-up.
3. Social Media Annoucements
Take advantage of your social media platforms to announce your new loyalty program and actively engage with your online community.
Use attractive visuals, fun videos, and catchy captions to highlight the perks of being part of your program. Don’t forget to include clear instructions on how customers can sign up or claim rewards.
Encourage your followers to like, share, and tag their friends who might be interested in becoming part of your loyalty program. This not only increases awareness but also serves as a powerful referral strategy!
4. Website Dedicated Page
A dedicated page for your loyalty program on your website ensures that visitors have access to all the necessary information.
First and foremost, clearly outline the benefits of joining your loyalty program. Highlight perks such as discounts, special promotions, or other rewards. Emphasize that becoming a member means being part of an exclusive community that is rewarded with incredible offers, all while helping them save big.
Next, explain how the loyalty program works. Make it easy for them to understand the process. Provide a step-by-step guide on how to sign up and start earning points or rewards.
Entice Your Customers to Join the Club!
With RewardPocket, you can create a dynamic loyalty program that not only rewards your customers but also keeps them invested and excited about your brand.
1. Offer a Sign-Up Reward
How to get customers to join your loyalty program? Tempt them with an offer that they simply can’t resist: such as free bonus points that can be redeemed for exciting rewards to kickstart their journey.
2. Diversify your Rewards
A key advantage of RewardPocket is its flexibility in offering a wide variety of reward options for members to choose from.
Whether it’s discounts, freebies, or other exclusive rewards, you have the freedom to curate a catalog that appeals directly to your target audience’s interests and preferences.
Examples:
- Discounts
- Buy one, Get one free / Buy one, Get 2nd 50% off
- Complimentary freebies
- Free upgrades
- Seasonal / Holiday-specific offers
- Time-limited deals
- Early access to new products/services
- Personalized products/services
- VIP privileges
- Birthday specials, etc
3. Build Hype with Bonus Points Extravaganza
Generate buzz, encourage more sign-ups, and drive sales by offering your members double or even triple bonus points during special occasions or events such as anniversaries, Black Friday, Christmas, etc.
4. Broadcast your Loyalty Program Regularly
By regularly promoting your program and its perks across your social media channels, you can reach a wide audience and entice more people to join.
Keep your members in the loop by informing them about upcoming promotions, new rewards, and special events. Don’t forget to emphasize the exclusive offers that only members can enjoy—this will create a sense of urgency and excitement around becoming part of the club.
Handy, Practical Tips for Your Team
Once you’re ready to launch your loyalty program and get the word out, you’re almost there! Just remember, equally important is the proper training of your staff as they play a key role in ensuring its success.
As a Team Leader:
1. Foster Teamwork & Brand Pride — Emphasize the importance of the loyalty program to your employees and how it contributes to the success of the business (and consequently their own).
By motivating your staff, you empower them as ambassadors for your brand and ensure that every interaction has the potential to turn to your company’s advantage.
2. Train your Staff — Let your team know that encouraging customers to join the program is now an integral part of their work routine.
Fully verse your employees on the ins and outs of the loyalty program so they are prepared:
- Steps on how a customer can sign up, accumulate points, and earn rewards.
- Functionalities of RewardPocket on how to award points after purchase and redeem a reward for a member.
- Frequently asked questions that customers may have and how to answer them.
- Practice pitches or ‘scripts’ to follow when enticing a customer to join.
3. Offer Incentives — Consider implementing your own employee incentive program, and reward your team once goals are met (e.g. based on amount of sign-ups secured daily/weekly/monthly/quarterly).
Some incentive ideas include cash bonuses, gift cards, coupons or vouchers, brand swag, gift basket, free team lunch or outing, extra vacation day, tickets to an event, or office amenities. Also remember: praise is a potent (and free) motivator!
As a Team Member:
1. Be your Brand Advocate.
As an employee, you have an opportunity to be a brand advocate and spread the word about the company’s loyalty program to your family and friends.
Think about it: when someone you personally know recommends something, it carries more weight than any advertising campaign ever could. Encourage your social circles to sign up and explain how they can benefit from exclusive offers and savings, while also showing their support.
2. Engage Customers at Checkout.
Make awarding points for purchases a natural part of the customer journey. Adopt a systematic approach in asking every customer for their digital card QR code to be scanned during checkout.
Examples:
- “Do you have your loyalty card?”
- “Are you a member of our loyalty program?”
- “Any rewards you would like to redeem?”
By doing so, you can also determine whether they are enrolled in the program or not.
Tip: During busy hours or days, have a designated staff member handle the loyalty program tasks instead of the cashier, to avoid long waiting times in queues.
3. Entice Customers to Join.
If the customer is not enrolled? Entice them to join, but avoid being too pushy—keep it brief but enough to pique interest.
Examples:
- “Just scan the QR code to earn points for your purchase. It’s completely free.”
- “Simply scan the QR code to join, there’s nothing to download or install.”
- “New members get [sign-up incentive] upon joining.”
- “With enough points, you can redeem them for special discounts and gifts.”
If a customer appears in a hurry or not inclined to join, don’t insist. Have a stack of take-away items such as flyers ready on the counter, and hand one over to him/her to peruse at his/her own leisure later.
Tip: Ensure your take-away items emphasize the perks of joining your loyalty program. Include a guide on how to earn points & rewards, along with your QR code for sign-up.
Upgrade Shopper Experience, Multiply your Sales
Remember, a loyalty program with varied rewards is an excellent way to cater to the diverse preferences of your customers. Additionally, this keeps them engaged and coming back for more—fostering both brand loyalty and advocacy.
Did you know: According to a study conducted by Harvard Business Review, increasing customer retention rates by just 5% can boost profits by 25%-95%.
So why wait? Make the most out of RewardPocket and our support center, follow our best practices, and unlock a unique opportunity to expand your loyal customer base and drive more business growth!